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Our connection with the rest of the world

ByMichael Shadforth

While there has been much said in the past few months regarding the International Submarine Cable and its benefits for the Sunshine Coast, it is important to note that this forward-thinking project has far wider implications for the business community than simply being able to watch YouTube faster.

We do not know how far this single game-changer project can evolve the entire face of the Sunshine Coast, but what is clear is that it will be revolutionary.

The undersea cable will be a pivotal point, not just in the transformation of how we utilise the internet but how it enables us to think differently, progressively and proactively about almost everything.

Increased opportunities for the Coast will undoubtedly coincide the increased connectivity as it empowers us to engage in numerous ways at many different levels, as a region and a community, in thinking differently about what is possible here.

One of these opportunities will be the way that we look to find solutions to infrastructure issues by better utilising technology. This is because we must begin to look at digital connectivity as a key infrastructure priority in and of itself.

This is because in many ways, as the world evolves, it is as important to connect quickly and efficiently to a global audience through our digital connections than it is to think about our traditional infrastructure concerns.

I am personally very excited to see the changing landscape of businesses which invest in the Sunshine Coast as the rest of Australia and beyond begin to recognise the opportunity available to them here.

We will not only have the best connection to Asia, and the high-end bandwidth delivery to go with it but a lifestyle and natural environment that is the envy of the world.

For more information please contact Michael Shadforth on 0488 981 076 or email michael.shadforth@raywhite.com

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