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Last Mile Delivery: A Bottle Shop in your Pocket!

By Michael Shadforth

The 7-Eleven Group is investing in on-demand ‘last-mile’ delivery and technological capability by acquiring a majority interest in Tipple – Australia’s largest on-demand alcohol delivery start-up. Tipple provides customers a unique ‘bottle shop in your pocket’ experience, delivering in 30 minutes by partnering with local independent bottle shops.

Since launching in October 2015 Tipple has grown rapidly to service more than 120 suburbs across Melbourne and Sydney, with more zones, cities and bottle shop partners targeted for the next twelve months in a bid to disrupt Australia’s alcohol market.

Tipple is driven by a proprietary technology platform that has been developed in-house by Tipple’s founders and engineering team to seamlessly integrate with local bottle shops and facilitate on-demand ‘last-mile’ delivery logistics at a national scale.

“7-Eleven led the way in digital innovation with our world-first Fuel App, and continue to explore how we can best meet the evolving needs of our convenience customers through digital, delivery and in-store services. Tipple’s business model and platform is well-aligned with these interests, and has grown significantly since starting up less than three years ago,” said 7-Eleven CEO Angus McKay.

Ref. Logistics & Materials Handling – Aug 13, 2018

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